The good, the bad and the muggy

The good, the bad and the muggy

How to win Love Island?

This summer, the UK was shocked as it emerged that more young people had applied to Love Island than to Oxford and Cambridge combined. For non-Brit readers, Love Island is a reality television programme in which a dozen singletons spend the summer smearing tanning oil over their chiselled abs, gossiping and sharing a single bedroom in a luxury villa. (Guess what goes on there and why the series is wildly popular…) The ultimate aim is to find love and win £50,000. Now, with the grand finale approaching, we look at whether appearing on the show really is a more lucrative career move than going to a leading university and – if so – what you should do once you’re on the island to maximise your earnings.  

Here you can find an overview of the theoretical model used in the paper and an explanation of the assumptions used.

The good, the bad and the muggy