Now are you satisfied

Commercial strategies and public polices

Work commissioned by the Legatum Institute (and led by Frontier’s Chairman) has recently laid out the case for using “wellbeing”, or “life satisfaction” as the overall measure of a country’s prosperity, rather than Gross Domestic Product (GDP). The rapid development of behavioural economics is the crucial underpinning to this evolution.

Frontier has been using the new techniques that these advances have made possible to inform the customer strategies of major retail businesses, and this bulletin explores the lessons that can be applied to public policy as well.


Wellbeing revised final