The Behavioral Economics Guide 2022: Partnership Between Data Science and Behavioural Economics

The Behavioral Economics Guide 2022 has been published. 

The guide is “the leading annual publication dedicated to behavioural economics and behavioural insights. Each edition features contributions from renowned scholars in the behavioural sciences and practitioners from around the globe.” (Behavioral Economics) 

Frontier’s Paula Papp, Priyanka Roychoudhury & Stephen Heal contributed their article entitled ‘Partnership Between Data Science and Behavioural Economics’. Their feature asks ‘How can organisations get more from their investments in data?’ and examines how the combination of behavioural and data sciences can improve risk models when behaviours need reassessing in new contexts. 

You can view the article and the full handbook here. 

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